Paradise Sound System is thrilled to announce the upcoming release of “Scatta,” a sensational Afrobeat love song born from the collective genius of esteemed artists Naimah, Venus Raps, and S’BO GYRE. Conceived during the Africa Rising Music Conference (ARMC), this dynamic anthem promises to enchant global audiences with its infectious rhythm and heartfelt lyrics.
Set to debut on Friday, February 23, “Scatta” arrives just in time to serenade listeners during the month of love. With its irresistible beats and soul-stirring melodies, the song promises to set dance floors ablaze worldwide.
The soulful vocals of Naimah intertwine seamlessly with S’BO GYRE’s rhythmic flow and Venus Raps’ poetic lyricism, creating a dynamic musical fusion that transcends borders. Sung in a captivating blend of pigeon English, XXXX, and isiZulu, “Scatta” delivers a cross-continental sonic experience that celebrates unity in diversity.
Produced by a stellar lineup of talent including Sarmy Fire (Nigeria), Owen Ross (USA), Lee Global, and Versatile (both from South Africa), “Scatta” showcases the power of collaboration. While rooted in Afrobeat, the track incorporates elements of Hip Hop and Rnb/R&B, resulting in a genre-defying masterpiece.
From its mesmerizing opening keys to its pulsating rhythms, “Scatta” is meticulously crafted to ignite the senses and inspire spontaneous moments of joy. As Naimah explains, “Scatta is a celebration of love, romance, and the thrill of taking a chance on romance without hesitation.” This groundbreaking collaboration was conceptualized and recorded at the 2023 edition of the Africa Rising Music Conference (ARMC), underscoring Paradise Sound System’s commitment to nurturing artistic talent and fostering global connections.
Thabo Phahlane, label manager at Paradise Worldwide, comments, “We are immensely proud to witness our artists come together to create magic in a space curated by us. These cross- continental collaborations epitomize our vision to expand our artists’ reach and impact.” Looking ahead, ARMC 2024 promises to be even more impactful, providing emerging talents with invaluable opportunities for growth and collaboration. “Platforms like ARMC are vital for internationally based producers like myself,” says Nigerian hitmaker Sarmy Fire. “They facilitate seamless collaboration and open doors to new creative possibilities.”
“Scatta” is just the beginning of an exciting year for Paradise Sound System and its roster of
talented artists.
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