The MTV Staying Alive Foundation is thrilled to announce the return of the iconic MTV Shuga to Kenya, with a brand-new season titled MTV Shuga Mashariki. This exciting development marks the show’s comeback after more than 10 years, with auditions having kicked off this October in search of Kenya’s freshest talent.
At the heart of MTV Shuga’s return is its unwavering focus on storytelling to change the lives of Kenyan youth. From script to screen, this season’s entire production is informed by local youth-centered research and designed to tackle restrictive, harmful gender norms that affect the outcomes of young people’s lives in Kenya. Additionally, MTV Shuga Mashariki will be a 100% Kenyan production, ensuring that every aspect of the show reflects the authentic experiences and voices of Kenyan youth. In its return, the production of MTV Shuga Mashariki will draw from extensive evidence that has shown that authentic youth-centered storytelling can help shift restrictive norms, at scale.
In a bid to broaden its reach to aspiring actors across the country and nurture local talent, the show will hold both physical and virtual open auditions this month. This is an incredible opportunity to join a groundbreaking production that continues to captivate millions across the continent through authentic storytelling that draws on the experiences of young people.
MTV Shuga has built a strong legacy of showcasing new talent and this season will uphold that tradition, introducing dynamic new faces and a fresh generation of Kenyan actors to its ever-expanding audience.
Both in person and online cast submissions, will be reviewed by the casting team after which shortlisted candidates will be contacted for further steps.
Open Auditions in Nairobi:
Actors based in Nairobi are invited to attend open auditions from October 11th – 13th, 2024 from 8 a.m to 6 p.m. at the University of Nairobi (main campus). Registration closes October 10th, 2024.
Online Submissions:
MTV Shuga Mashariki will also include online submissions as an option to those unable to make it to the physical auditions. Aspiring actors should submit the following materials by October 13th, 2024:
- A professional headshot
- A brief introductory video and 30-second monologue performance
How to Audition:
Sign up for physical or virtual auditions using this link: https://shorturl.at/ABWHT
Eligibility:
Open to Kenyan citizens aged 18 -30 years only. Please note that you can only apply for either the physical OR virtual auditions. Dual applications will be disqualified.
Further details and updates will be shared through MTV Shuga Mashariki’s social media platforms.
Follow MTV Shuga Mashariki
Instagram | Twitter/X | Facebook | MTV Staying Alive foundation
ABOUT MTV SHUGA:
MTV Shuga Mashariki is part of the award-winning MTV Shuga franchise–MTV-SAF’s flagship behaviour change campaign. It is a multi-award-winning TV drama series, accompanied by radio, digital, social media, and on-the-ground educational activities, which integrates health messaging into storylines that reflect the lives and experiences of youth audiences. The MTV Shuga series has been set in Kenya, Nigeria, South Africa, Cote D’Ivoire and India.
ABOUT MTV STAYING ALIVE FOUNDATION:
The MTV Staying Alive Foundation (MTV SAF) is an independent charity that produces ground-breaking, original media content that delivers vital sexual and reproductive health messaging to a global audience. All our content is distributed rights-cleared and cost-free, enabling us to reach the widest audience possible. The MTV Staying Alive Foundation debuted its highly successful MTV Shuga model in Kenya in 2009. The development of MTV Shuga integrates research and insights in its approach to tell compelling youth-focused stories, raise awareness around pertinent issues in order to foster behavior change while creating demand for services.
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